EDWARDSVILLE, IL (February 24, 2021) The St Louis Blues, through their partnership with Maryville University’s Rawlings sports business management program, have tapped Ultimate Gaming Championship (UGC) as the technology provider for competitions under Blues Gaming.

Blues Gaming is a division of the St Louis Blues dedicated to creating engagement opportunities within the esports community. To accomplish this Blues Gaming has announced two NHL 21 tournaments using UGC’s online platform. The Blues Gaming NHL 21 Showdown will be open to all individual competitors and the Blues Gaming NHL 21 High School Championship will be open to high school students that form teams of five at their school. Both competitions are free to enter with exclusive signed merchandise from the St. Louis Blues available as prizes.

“UGC is excited to partner with such a great brand like the Blues. Since we are located in their back yard it is easy to see how great of job they do at building a sense of community and loyalty within fans.” says UGC CEO and founder Matt Jackson, “Merging that with the passion of NHL 2021 players and esports fans makes for an incredible opportunity to serve a fresh new demographic on our technology platform.”


About Ultimate Gaming Championship: Ultimate Gaming Championship (UGC) is one of the esports industry’s fastest growing brands. Over the past ten years UGC has evolved into a full-service esports studio with expertise in producing live and online tournaments. Bringing together all essential elements of esports competition under one brand, UGC develops proprietary tools and turnkey technologies, designs and manufactures custom merchandise, and delivers leading edge content production and streaming services. A trusted partner among brands and the esports community alike, UGC has organized live and online events for Microsoft, DreamHack, Activision Blizzard, LG Business Solutions USA, Red Bull and the U.S. Army. Visit ugcevents.gg to learn more.